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Mums Living Fearlessly – Sara from Kid Magazine

By Uldouz Van Eenoo | | Mums In Business

Mums Living Fearlessly – Sara from Kid Magazine

Photo courtesy of Elise Garner www.lecoco.com.au

Since starting our Brunches earlier this year, I've been lucky enough to meet some of the most incredible women who inspire me so much in the way that they redefine their own success.

When I first met Sara in February this year, the very first thing I noticed about her was her beautiful energy and that gorgeous smile. Every time I’ve seen her since, that energy and smile have still been there and I’m always blown away by how positive she stays no matter how much she’s got on her plate.

Read on as Sara shares a little about her story, what keeps her going and what she has learned along the way.

The Mothers Den: Tell us a little about yourself.

Sara: I’m a mum of one, with another on the way and live in Sydney with my husband, daughter and our pets, two dogs and a cat. Life is a little crazy! I run Kid Magazine, a blog and digital magazine for mums who like style, pretty things and looking after themselves and their families. I do most of the blog writing, some of the magazine content, magazine design, manage social media and the rest! In my corporate career I was an HR Manager and so the change to running Kid Magazine was quite the shift. I love learning and growth so it has been really exciting to develop a whole new skill set, very much self-taught.

Sara Keli

The Mothers Den: Why Kid Magazine?

Sara: I have been running Kid Magazine for almost five years now. It all went back to before I had kids when my husband (then fiancé) found a blog for sale on gumtree. At that stage it was purely about fashion and beauty for mums and kids. I loved buying clothes for my niece and nephew, loved fashion for myself and had always enjoyed writing so thought it was a low risk investment to try out and see what happened. When my daughter arrived 2.5 years later, I had built Kid Magazine from a blog to a bi-monthly digital magazine and from there it took off. I have been able to shape a business around my family and my passions and reach so many other mums with positive messages around being a woman and a mum.

The Mothers Den: What's surprised you most combining business and motherhood?

Sara: As I started Kid Magazine before I started a family it has been more the shift in my focus and energy. While I was working full time I would work through the night and get up to go to work the next day. When you have kids, that isn't always possible. I have had to really focus my energy to what matters in my business and outsource the tasks that I am not skilled at, like web design and some admin. I suppose I have surprised myself with how well I have been able to juggle, most of the time anyway!

Sara Keli

The Mothers Den: If you could go back to pre-business you, what advice would you give yourself?

Sara: Back yourself and your decisions. I have often had ideas and talked myself out them because I didn't think it would work. I wish I had been better at backing and trusting myself in the early days.

The Mothers Den:
Tell us a bit about your "why" and why this is so important to you.

Sara: My “why” personally is my family. I wanted to build something that would keep me out of the corporate rat race and I have done that. When my daughter was sick a few weeks ago I was able to keep her home from daycare and not have any guilt about it. I had to hustle super hard at night that week but I could drop things and be there for her when she needed me.

For my readers, I am about making a positive impact in their lives with content that is free of the judgement and mummy shaming that seems to be so common these days. I want to help other mums rock at life, as mums and women. I'm not about pushing a particular agenda or parenting style, more about presenting options and real stories in a fun and light-hearted way. Being a mum doesn't mean you have to say goodbye to your style or the things you loved doing in your pre-kids life. Of course things change but it is about finding ways to make it all work together.

The Mothers Den:
Care to share any favourite hacks for making your two worlds run as harmoniously as possible?

Sara: I have discovered that I need to do a little work each day to feel human and give my daughter my best version of me. So for me that means getting up a couple of hours before my daughter wakes up and ticking a few tasks off my to-do list. Being pregnant has thrown that out the window as I just don't have as much energy. And of course, sometimes she wakes up and I have to shift things.

Having a good support network is also invaluable. Whether that is in the form of babysitters or another mum in business who you can talk through challenges with. You can't do it alone!

Finally, find apps that work for you. I use Evernote for capturing ideas and planning. It is synced to my phone so that if my daughter falls asleep in the car, I can park in the driveway and brainstorm ideas on my phone. I also sync dropbox to my phone so I have access to images for social media. For scheduling social media I use Edgar for Facebook and Grum for Instagram. Different things work for different people but make your technology work for you.



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