A pride of women

       

What Instagram's Latest Move Teaches Us And Why Stories Are Good For Business

By | | Strategy

What Instagram's Latest Move Teaches Us

The biggest tech story of the last couple of weeks is undoubtedly the launch of Instagram Stories – a Snapchat (ahem) inspired function that allows you to upload photos and 10 second videos that then disappear after 24 hours.

It’s an exciting addition for those who are curious about integrating this type of ‘behind the scenes’ storytelling into their marketing but find Snapchat awkward and hard to navigate.

If you’ve been a bit late to the party and are still stuck wondering how this form of audience interaction can benefit your business and what we can all learn from Instagram’s brazen replication, then read on…

What do businesses have to gain by utilising Snapchat and Instagram Stories?

A lot of TLC can go into curating the perfect Instagram feed. As a photo and video sharing tool, the appeal of Instagram has always been about creating a visual feast. Apps like Planloy, Plann and Later all feed into this as users can organise and curate their Insty feed to make sure that their brand stays visually on point.

With Stories however, not so much.

Knowing that an uploaded image or video is going to disappear after 24 hours, businesses can be more open in how they choose to communicate with their audience.

The temporary nature of Stories allows for the shift from ‘pretty’ to ‘real life’. There is much more space to share vulnerabilities as well as the not so glamorous back end stuff in an attempt to develop a stronger connection with your target market.

And in a time when the marketplace is so crowded, she who has the best audience connection wins.

Regardless of whether you are a Snapchat loyalist or dipping your toe in the Instagram Stories pool, both platforms are a brilliant way to show the ‘behind the scenes’ workings of a brand in a more authentic way. Fans love it because it offers a little sneak peak into businesses that they love and businesses love it because it gives them a chance to tell their story more openly and form deeper connections with their ideal clients.

So, where should you be hanging out?

Although it pays to be an early adopter and build an audience on a new platform before it becomes too crowded and contorted by tricky algorithms, you ultimately want to be hanging out wherever your audience is.

Snapchat has always been most popular with Millienials and it will be interesting to see whether Instagram Stories will be enough to lure them away now that they can just use Insty as a one stop shop.

What can we learn from Instagram Stories?

If there’s any lesson to be learned here it’s that you can never get too comfortable in business.

If you are on to a good thing, there will always be someone looking to do it better, easier or faster. 10 years ago, MySpace lost out to Facebook who took their concept of social networking but improved on its delivery - and this is just one of thousands of examples.

With Snapchat losing the competitive edge in favour of Instagram’s more user friendly interface, Snapchat will need to find new ways to differentiate and appeal to an audience hungry for new and interesting social connections.

So regardless of whether you play the role of Snapchat or Instagram within your industry, to stay on top, you must always be innovating and giving your audience what they need – sometimes before they even know that they need it.

Be Brave, Live Fierce

Uldouz

Return to our Blog page…

WANT TO CHAT?

White Background

Get Your
Printables!

SUBSCRIBE TO OUR NEWSLETTER
All I want for Christmas... So in love with these incredible Wanderess Beauty beauty boxes that the ladies from @wanderessbeauty gifted us at our last Brunch for the year last month. Filled with natural and ethical products that nurture from the inside out, this is the type of business that we love to stand behind. 
So if anyone is stuck for ideas on what to get me, I'm just going to leave this little hint right here... Gorgeous pic by @janellekeysphotography

All I want for Christmas... So in love with these incredible Wanderess Beauty beauty boxes that the ladies from @wanderessbeauty gifted us at our last Brunch for the year last month. Filled with natural and ethical products that nurture from the inside out, this is the type of business that we love to stand behind. So if anyone is stuck for ideas on what to get me, I'm just going to leave this little hint right here... Gorgeous pic by @janellekeysphotography

With 14 sleeps till Christmas (yep, we said it) you would not be blamed for no longer having your head in the business game. Around these parts? It's a combination of getting those final 'to-do's' for 2017 checked off, making sure everyone's been remembered come Christmas morning and setting out the plans for 2018. 
Oh, and if we could manage some shut eye in that time, that would be swell. 
We want to know - where is your head at? Are you all action station or have you hung up your 'back in February' sign?

With 14 sleeps till Christmas (yep, we said it) you would not be blamed for no longer having your head in the business game. Around these parts? It's a combination of getting those final 'to-do's' for 2017 checked off, making sure everyone's been remembered come Christmas morning and setting out the plans for 2018. Oh, and if we could manage some shut eye in that time, that would be swell. We want to know - where is your head at? Are you all action station or have you hung up your 'back in February' sign?

This time last week 😍😍😍 big thank you to Gill and everyone at @thegreensnorthsydney for making another year of events just so EASY ❀️❀️❀️

This time last week 😍😍😍 big thank you to Gill and everyone at @thegreensnorthsydney for making another year of events just so EASY ❀️❀️❀️

What a day!! So much fun spending the morning with our Sydney community yesterday for a little bit of business speed dating 😍😍😍 thank you to @visually_creative @the_organic_facialist @wanderessbeauty @stickywicky.au @_upswing for making the day that much more incredible. πŸ“·: @janellekeysphotography

What a day!! So much fun spending the morning with our Sydney community yesterday for a little bit of business speed dating 😍😍😍 thank you to @visually_creative @the_organic_facialist @wanderessbeauty @stickywicky.au @_upswing for making the day that much more incredible. πŸ“·: @janellekeysphotography

Always ❀️ #wordstoliveby

Always ❀️ #wordstoliveby

Happy Tuesday Mamas! 
Any guesses as to the answer I hear the most whenever I ask you about your biggest struggle as a mum in business?

Anyone?

Yep, time.

We are all hungry for more time. 
I know there are some incredible time management ninjas among us but I also know there are many who feel like they are still trying to catch up on tasks from 1998. 
We will be running a final time management challenge in a few weeks to help get you organised before the festive season but for the time management masters in the group - what are your favourite organisational hacks??

Happy Tuesday Mamas! Any guesses as to the answer I hear the most whenever I ask you about your biggest struggle as a mum in business? Anyone? Yep, time. We are all hungry for more time. I know there are some incredible time management ninjas among us but I also know there are many who feel like they are still trying to catch up on tasks from 1998. We will be running a final time management challenge in a few weeks to help get you organised before the festive season but for the time management masters in the group - what are your favourite organisational hacks??

Time Management Cheat Sheet
ARE YOU READY TO RECLAIM YOUR DAY?

DOWNLOAD NOW and find out how.

Free Download badge

FREE

DOWNLOAD

Our Fierce Supporters
  • A Pop Of Love Photography
  • North Shore Mums
  • Upswing
  • Heart In Box
As Seen In...
  • Peninsula Living
  • Family Capers
  • The Huffington Post
  • Today Extra
  • I AM Woman
  • Sydney Observer
  • Family Living
  • The Manly Daily
  • North Shore Times