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What Instagram's Latest Move Teaches Us And Why Stories Are Good For Business

By | | Strategy

What Instagram's Latest Move Teaches Us

The biggest tech story of the last couple of weeks is undoubtedly the launch of Instagram Stories – a Snapchat (ahem) inspired function that allows you to upload photos and 10 second videos that then disappear after 24 hours.

It’s an exciting addition for those who are curious about integrating this type of ‘behind the scenes’ storytelling into their marketing but find Snapchat awkward and hard to navigate.

If you’ve been a bit late to the party and are still stuck wondering how this form of audience interaction can benefit your business and what we can all learn from Instagram’s brazen replication, then read on…

What do businesses have to gain by utilising Snapchat and Instagram Stories?

A lot of TLC can go into curating the perfect Instagram feed. As a photo and video sharing tool, the appeal of Instagram has always been about creating a visual feast. Apps like Planloy, Plann and Later all feed into this as users can organise and curate their Insty feed to make sure that their brand stays visually on point.

With Stories however, not so much.

Knowing that an uploaded image or video is going to disappear after 24 hours, businesses can be more open in how they choose to communicate with their audience.

The temporary nature of Stories allows for the shift from ‘pretty’ to ‘real life’. There is much more space to share vulnerabilities as well as the not so glamorous back end stuff in an attempt to develop a stronger connection with your target market.

And in a time when the marketplace is so crowded, she who has the best audience connection wins.

Regardless of whether you are a Snapchat loyalist or dipping your toe in the Instagram Stories pool, both platforms are a brilliant way to show the ‘behind the scenes’ workings of a brand in a more authentic way. Fans love it because it offers a little sneak peak into businesses that they love and businesses love it because it gives them a chance to tell their story more openly and form deeper connections with their ideal clients.

So, where should you be hanging out?

Although it pays to be an early adopter and build an audience on a new platform before it becomes too crowded and contorted by tricky algorithms, you ultimately want to be hanging out wherever your audience is.

Snapchat has always been most popular with Millienials and it will be interesting to see whether Instagram Stories will be enough to lure them away now that they can just use Insty as a one stop shop.

What can we learn from Instagram Stories?

If there’s any lesson to be learned here it’s that you can never get too comfortable in business.

If you are on to a good thing, there will always be someone looking to do it better, easier or faster. 10 years ago, MySpace lost out to Facebook who took their concept of social networking but improved on its delivery - and this is just one of thousands of examples.

With Snapchat losing the competitive edge in favour of Instagram’s more user friendly interface, Snapchat will need to find new ways to differentiate and appeal to an audience hungry for new and interesting social connections.

So regardless of whether you play the role of Snapchat or Instagram within your industry, to stay on top, you must always be innovating and giving your audience what they need – sometimes before they even know that they need it.

Be Brave, Live Fierce

Uldouz

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On my quest to maximise efficiency, I've become *obsessed* with anything and everything that enhances productivity. Tips, tools, books, podcasts, theories - I can't get enough. 
One of my faves? Themed days. 
Having a writing day, a social day, an admin day, a netflix day *jokes* means I'm not fluttering around from task to task wondering where to focus my energy next. 
If you haven't played around with themed days, it's definitely worth a try. You can thank me later. 
Thanks for the beautiful pic @ameliasoegijonophoto @sandrachaudesign

On my quest to maximise efficiency, I've become *obsessed* with anything and everything that enhances productivity. Tips, tools, books, podcasts, theories - I can't get enough. One of my faves? Themed days. Having a writing day, a social day, an admin day, a netflix day *jokes* means I'm not fluttering around from task to task wondering where to focus my energy next. If you haven't played around with themed days, it's definitely worth a try. You can thank me later. Thanks for the beautiful pic @ameliasoegijonophoto @sandrachaudesign

Did somebody say 'new head shot'? A big thank you to @sophietimothy for running a very special pop-up head shot booth at our Melbourne Brunch next week. 
If you were at our Melbourne event a couple of months ago you may remember that the atrium at our venue is BEAUTIFUL. Sophie will be setting up shop in the atrium to transform it into an incredible backdrop for your photos. Stunning much?! And for those who love a bit of extra pampering, we will be joined by make up artist Danee Sunshyne who will be offering touch ups to those wanting a professional touch. 
Headshots are $50 payable on the day and make up touch ups are being offered for an additional $30. 
To secure your headshot, book your ticket via link in bio, then visit http://bit.ly/ocths to book in your photo time. 😍 This pic of @babeandabode *Adorable baby not included.

Did somebody say 'new head shot'? A big thank you to @sophietimothy for running a very special pop-up head shot booth at our Melbourne Brunch next week. If you were at our Melbourne event a couple of months ago you may remember that the atrium at our venue is BEAUTIFUL. Sophie will be setting up shop in the atrium to transform it into an incredible backdrop for your photos. Stunning much?! And for those who love a bit of extra pampering, we will be joined by make up artist Danee Sunshyne who will be offering touch ups to those wanting a professional touch. Headshots are $50 payable on the day and make up touch ups are being offered for an additional $30. To secure your headshot, book your ticket via link in bio, then visit http://bit.ly/ocths to book in your photo time. 😍 This pic of @babeandabode *Adorable baby not included.

Psst Melbourne, guess what?

Only seven more sleeps until we are back in town for Brunch and this month, we are talking all things headspace with the oh-so amazing Dr Kirstin Bouse @theconsciousmother.  Know that you want to play a bigger game but keep being pulled back by itty-bitty-shitty-committee that's camped out in your head?  Well, no more. 
No topic will be off limits this Brunch as we sit down to a very open discussion about the *real* juggle of being a mum in business and how you can truly step into your own success despite the doubt, the guilt and the fear.  For full details, click the link in the bio, can't wait to see you there xxx 📷: @rayofmelbourne

Psst Melbourne, guess what? Only seven more sleeps until we are back in town for Brunch and this month, we are talking all things headspace with the oh-so amazing Dr Kirstin Bouse @theconsciousmother.  Know that you want to play a bigger game but keep being pulled back by itty-bitty-shitty-committee that's camped out in your head?  Well, no more. No topic will be off limits this Brunch as we sit down to a very open discussion about the *real* juggle of being a mum in business and how you can truly step into your own success despite the doubt, the guilt and the fear.  For full details, click the link in the bio, can't wait to see you there xxx 📷: @rayofmelbourne

Truth. #netflixnochill

Truth. #netflixnochill

Want to know the *most* challenging part of setting up in a new city? Finding the right suppliers. 
Where do we go for venue? Who will take our photos? How will I organise the printing? Who do we get to speak? Where will I buy my coffee? 
The questions are endless. 
We're so lucky to have found @sophietimothy as our resident Melbourne photographer. Sophie, your work is GORGEOUS and from the moment I first stalked your insta, I knew we'd be a match made in heaven. We love having you in the family ❤️❤️

Want to know the *most* challenging part of setting up in a new city? Finding the right suppliers. Where do we go for venue? Who will take our photos? How will I organise the printing? Who do we get to speak? Where will I buy my coffee? The questions are endless. We're so lucky to have found @sophietimothy as our resident Melbourne photographer. Sophie, your work is GORGEOUS and from the moment I first stalked your insta, I knew we'd be a match made in heaven. We love having you in the family ❤️❤️

Did you know that our events *always* offer onsite childcare? 
The premise is this - come and learn great business content and concepts from the best without having to worry about who will look after your little people. So simple it nearly hurts. Thank you Sally @_upswing for making business with kids so very very easy. 📷: @ameliasoegijonophoto

Did you know that our events *always* offer onsite childcare? The premise is this - come and learn great business content and concepts from the best without having to worry about who will look after your little people. So simple it nearly hurts. Thank you Sally @_upswing for making business with kids so very very easy. 📷: @ameliasoegijonophoto

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