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A Chat With Cherie Clonan of The Digital Picnic

By | | Mums In Business

Cherie Clonan from Digital Picnic

Here at The Mothers Den we love - and we mean the seriously bow down to kind of love - other mums who have started their business with a leap of faith.

Because only a fool would think that starting a business was easy. But to take it on with kids? Surely you've got to have a very high threshold for pain.

We've been following the ladies from The Digital Picnic since the very beginning - and not just because they're two of the most savvy digital marketers around. We love EVERYTHING these two mums stand for. They have integrity, they've made it their mission to help every business owner they can get their hands on, but most importantly, they've never been afraid to admit that running a business with kids isn't all sunshine and tea parties.

Read on as we chat with co-founder Cherie Clonan on the good times and the crazy times of running a business as a mum of two young kids.

[HEADS UP: Bovaries may just become your new favourite word...]

The Mothers Den: Tell us about your biggest facepalm moment either in motherhood/business/both.

Cherie: Ha! Great question! Motherhood? Probably just any time we’re trying to understand “toddler logic” in general. Y’know, like when they scream for sandwiches to be cut into triangles, so you do triangles, and they wanted squares. Or when they’re arguing with their siblings over who got more water in their sippy cups. Just... all of the eye roll’y / face palm’y “toddler logic” moments that countless other women are eye rolling and face palming over themselves on a daily basis ;)

Business? To be honest, it’s whenever folk try to barter down our prices. We’re digital marketers... not robots. Our prices are set to what they are, because we’re intelligent / have incredibly strategic minds / have achieved incredible results for our clients and if people want that level of creativity to help their own business’ achieve success? Well, they’re going to have to pay for it.

The whole bartering down thing? It’s a real turn-off. We’re humans... not whitegoods at The Good Guys.

The Mothers Den: Tell us about a moment when you wondered if you had it in you to achieve what you were after.

Cherie: Many moments. In fact, we’ve decided that any grossly uncomfortable moment is usually right before we’re about to take a next important leap. You’re feeling uncomfortable because leaps take balls / ovaries [#bovaries], however if you don’t leap? You’ll never know.

It’s always right smack bang before those uncomfortable leaps that we’ll say to each other, “oh my God, what are we doing ?!”. Yeesh! ;)

The Mothers Den: Tell us about one of your most proud moments and what it took to get there.

Cherie: Taking on staff and, more importantly, appointing the right people.

When you’re a small business, the right people make the biggest difference; our mix of TDP humans are an intelligent / creative / passionate / loyal [oh my God, the loyalty is so important to a small business owner] / ambitious bunch, and we trust them implicitly.

What it took to get us to a place where we could afford staff? In all honesty, it was 2 solid years of 50-60 hour working weeks, and whilst we never want to go back to that place, we appreciate that without that, we couldn’t have afforded to take on staff.

The Mothers Den:
What do you think one of the biggest misconceptions about you is and what's the reality?

Cherie: Oh, this is easy. Ha!

Because we’re social media marketers, we [hopefully!] do a pretty good job with our social media marketing. Because of this? We have this hunch that people think our business is a lot bigger than it really is.

The reality is that we’ve done all of the typical things business owners do; worked the first two years mostly unpaid, increased our pay, decreased it again to take on staff, clutch our pearls whenever it’s BAS time and have countless moments where we think, “is this even worth it?!”.

But it is. Because we’re growing something here. And you have to be patient, and not rush these things, and then one day? We can look forward to basking in things like; an office cleaner [ha!] / being able to offer our part-time staff full-time gigs [if they’re up for it, ha!] / not clutching our pearls at BAS time ;)

The Mothers Den: Lastly, we’d love it if you could share one piece of advice to help make the mum life/boss life struggle a little less real.

Cherie: Don’t let your business become all-encompassing. Switch off. Turn off notifications after hours. Switch your phone to airplane mode when you’re around family. Put your phone in a basket in the centre of a table when you’re out for dinner / drinks with friends. Thank your spouse [if you’re partnered] for their support, because they play a huge role in your business’ success. Take a long bath. Regularly. Breathe in, breathe out. Eat good food and exercise. No business is any good with a burnt out business owner. x


~end~

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All I want for Christmas... So in love with these incredible Wanderess Beauty beauty boxes that the ladies from @wanderessbeauty gifted us at our last Brunch for the year last month. Filled with natural and ethical products that nurture from the inside out, this is the type of business that we love to stand behind. 
So if anyone is stuck for ideas on what to get me, I'm just going to leave this little hint right here... Gorgeous pic by @janellekeysphotography

All I want for Christmas... So in love with these incredible Wanderess Beauty beauty boxes that the ladies from @wanderessbeauty gifted us at our last Brunch for the year last month. Filled with natural and ethical products that nurture from the inside out, this is the type of business that we love to stand behind. So if anyone is stuck for ideas on what to get me, I'm just going to leave this little hint right here... Gorgeous pic by @janellekeysphotography

With 14 sleeps till Christmas (yep, we said it) you would not be blamed for no longer having your head in the business game. Around these parts? It's a combination of getting those final 'to-do's' for 2017 checked off, making sure everyone's been remembered come Christmas morning and setting out the plans for 2018. 
Oh, and if we could manage some shut eye in that time, that would be swell. 
We want to know - where is your head at? Are you all action station or have you hung up your 'back in February' sign?

With 14 sleeps till Christmas (yep, we said it) you would not be blamed for no longer having your head in the business game. Around these parts? It's a combination of getting those final 'to-do's' for 2017 checked off, making sure everyone's been remembered come Christmas morning and setting out the plans for 2018. Oh, and if we could manage some shut eye in that time, that would be swell. We want to know - where is your head at? Are you all action station or have you hung up your 'back in February' sign?

This time last week 😍😍😍 big thank you to Gill and everyone at @thegreensnorthsydney for making another year of events just so EASY ❤️❤️❤️

This time last week 😍😍😍 big thank you to Gill and everyone at @thegreensnorthsydney for making another year of events just so EASY ❤️❤️❤️

What a day!! So much fun spending the morning with our Sydney community yesterday for a little bit of business speed dating 😍😍😍 thank you to @visually_creative @the_organic_facialist @wanderessbeauty @stickywicky.au @_upswing for making the day that much more incredible. 📷: @janellekeysphotography

What a day!! So much fun spending the morning with our Sydney community yesterday for a little bit of business speed dating 😍😍😍 thank you to @visually_creative @the_organic_facialist @wanderessbeauty @stickywicky.au @_upswing for making the day that much more incredible. 📷: @janellekeysphotography

Always ❤️ #wordstoliveby

Always ❤️ #wordstoliveby

Happy Tuesday Mamas! 
Any guesses as to the answer I hear the most whenever I ask you about your biggest struggle as a mum in business?

Anyone?

Yep, time.

We are all hungry for more time. 
I know there are some incredible time management ninjas among us but I also know there are many who feel like they are still trying to catch up on tasks from 1998. 
We will be running a final time management challenge in a few weeks to help get you organised before the festive season but for the time management masters in the group - what are your favourite organisational hacks??

Happy Tuesday Mamas! Any guesses as to the answer I hear the most whenever I ask you about your biggest struggle as a mum in business? Anyone? Yep, time. We are all hungry for more time. I know there are some incredible time management ninjas among us but I also know there are many who feel like they are still trying to catch up on tasks from 1998. We will be running a final time management challenge in a few weeks to help get you organised before the festive season but for the time management masters in the group - what are your favourite organisational hacks??

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