When it comes to social media, many of us have a love/hate relationship. While it’s great to get online, connect with others and find inspiration, coming up with regular (and fabulous!) social media content can be a major source of angst.
Read on as I share my top 7 tips on finding your voice in a very crowded marketplace and creating an online presence your audience will fall in love with.
1. Pick your platform(s) wisely
Yes, we’ve all heard that Snapchat is the new black – but does that mean your business needs to be there? Not necessarily.
If your audience is mainly hanging out on Facebook or Pinterest, spending too much time adding to your Snapchat or Instagram can get very lonely very quickly.
When it comes to business, it pays to be knowledgeable about where your audience is not only hanging out, but where they are most engaged. Do your research, find out where your market loves to spend their time and meet them there.
2. Get clear on WHO you are speaking to
Take some time to create a Pinterest board of your ideal customer. How old are they? What are they interested in? What do they love to do when they are not seeking out your services? Do they have a family? What’s their ideal Sunday? Are they into green smoothies or Rose or both?
Once you’ve got a clear idea on who your ideal customer is, make sure that your social media content speaks to them.
For example, if you are an accountant and your target market is high earning women in their 40s who love doing yoga and entertaining during their down time, your content might include imagery of stunning Balinese escapes, beautifully renovated homes, quotes by and about successful women, while also providing education on how to wisely invest their money so that these aspirational images can be their reality.
If you try to please the masses with vague generic content your content will be disjointed and difficult to connect with. Narrow it down, keep it specific and let your audience feel like you are speaking directly to them.
3. Make sure every post has a purpose
Today’s market is clever.
If your social media is full of filler, your audience will see through you and give you the flick faster than you can hit the unfollow button.
Each and every one of your posts needs to fit into a larger picture – whether it’s to inspire your audience, to inform and educate, to help them get to know you a little better, to share your services or encourage conversation and engagement.
It pays to sit down with a big sheet of paper and plan out what type of content you are going to share and when.
You are far better off post less frequent quality content than posting regular filler just for the sake of it.
4. While we are on that note, be follow worthy
Think about the brands and businesses you love to follow. Chances are they are light on the spam and heavy on the feel good value. If you are using every post to plug your product or service, your audience will tune out very quickly.
Instead, start to think about how you can turn your social media profile into one YOU would love to follow. How can you make your audience smile, feel motivated, get inspired and have something to think about?
Start taking notice of what sparks your interest on social media and start to think about how you can infuse some of that into your own business.
5. Don’t be afraid of reusing content on Facebook and Instagram (the one exception to the filler rule)
The one benefit of tricky algorithms on Facebook and Instagram making your content less and less visible to your audience is that you can repurpose old posts to increase reach and visibility.
Posting about your latest blog? You can recycle that post two or three times, worded slightly differently to increase exposure.
6. Join in the conversation
You know that guy at the party who spends the entire time talking at you rather than engaging with you?
Don’t be that guy.
Get to know your community. Ask them questions and make them feel like they are part of your world. If you can see that that you’ve got some very obvious fans, take the time to learn more about them.
By gently becoming a part of your audience’s world, you help in building trust and rapport – very valuable commodities in today’s oversaturated marketplace.
7. See it for what it is
Social media should never be your be all and end all strategy.
It is however, a great way to stay front of mind with your audience and give them the opportunity to know, like and trust you.
Spend your time planning your strategy wisely but please don’t over-invest your effort.
See it for what it is – a piece of the overall marketing puzzle.
Be Brave, Live Fierce
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