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  • What’s In A Name?

    Labels have never really been my thing. Having been born in Italy to Iranian parents, moving to Australia when I was three and being married to a Canadian who is of Flemish decent, I consider myself a citizen of the world and feel a proud sense of identity with as many countries as I have fingers on one hand…

  • Didn't We Almost Have It All?

    Lately, I‘ve been fighting a battle I don’t know how to win. A battle so intense that it’s the last thing I think about before I go to sleep and the first thing that pops into my head when I wake up.

    It’s a battle I know I’m not fighting alone, but it’s also one that I don’t openly talk about.

  • Embracing The Fierce Mother Within

    Growing up, I never imagined that I would have three sons. I always pictured that in amongst a son or two, there would be a little girl. She would have long black hair and she would be my real life doll in pretty dresses, patent leather shoes and flowers in her hair.

  • The Top 20 Lessons I've Learned From Running A Business While Raising Kids

    I'm constantly amazed by how clever children can be. Personally, the best lessons I've learned in life have been taught to me by my kids. Here is my list of the top twenty things that my little cubs have taught me about running a business while being a very busy mum.

  • Why I'm Proud To Be A Failure

    I feel like the universe is trying to tell me something.

    My Facebook feed, Instagram, heck, even my Pinterest boards have become inundated with quotes about failure.

    “Failures are finger posts on the road to achievement.” – C.S. Lewis

    “Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success." – Robert T. Kiyosaki

    “When we give ourselves permission to fail, we, at the same time, give ourselves permission to excel.” – Eloise Ristad

    I could go on. Quote after quote by one brilliant mind after another telling me that I should surrender and embrace the fail.

  • So I Ask Myself - Is It Even Worth It? Running A Business Driven By 'Why', Not 'How'

    Welcome to my home – a quaint weatherboard cottage in a leafy suburb of Sydney where my kids are the law makers, the rule breakers and the… chaos creators.

    In my current reality of life with three boys three and under, I have become very good at surrendering control and just going with it. Little boys are busy and I’ve realised that there is no capacity to be anal when parenting free spirits.

  • Take Your Harvard Study and Stick It!


    Listen, I hate having to do this, but I feel I have no other option. So sit down and strap yourself in while I put on my sternest mummy voice.

    Harvard University, I'm very cross with you right now. No actually, not cross, more just… disappointed.

  • Contradictions in Motherhood: Why Adding More Work Gives Me More Balance

    After spending the last few years being lucky enough to spend my time at home raising my children, I’ve started asking myself how I can build more work into my life to reduce a lot of the mental baggage that comes with looking after kids full time so that I can, again, exist in a more well rounded universe. It’s a crazy dichotomy that is only understood by our special tribe of business-oriented mums.

  • I Am Mother, Hear Me Roar

    This morning, during a rare moment of calm, I received a phone call from a friend whose world had aligned with mine and also found herself in an extraordinary moment of peace. With no little cubs to interrupt us, we were free to talk about all things life, newborn and family.

    Eventually, the conversation started to turn to business. With her youngest due to start school next year, she is starting to think about going back to work. However, she has a problem.

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