A pride of women




  • Uldouz Van Eenoo and Xavier

    The Top 20 Lessons I've Learned From Running A Business While Raising Kids

    I'm constantly amazed by how clever children can be. Personally, the best lessons I've learned in life have been taught to me by my kids. Here is my list of the top twenty things that my little cubs have taught me about running a business while being a very busy mum.

  • Woman lying on the grass

    Why I'm Proud To Be A Failure

    I feel like the universe is trying to tell me something.

    My Facebook feed, Instagram, heck, even my Pinterest boards have become inundated with quotes about failure.

    “Failures are finger posts on the road to achievement.” – C.S. Lewis

    “Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success." – Robert T. Kiyosaki

    “When we give ourselves permission to fail, we, at the same time, give ourselves permission to excel.” – Eloise Ristad

    I could go on. Quote after quote by one brilliant mind after another telling me that I should surrender and embrace the fail.

  • Woman with coffee pondering

    So I Ask Myself - Is It Even Worth It? Running A Business Driven By 'Why', Not 'How'

    Welcome to my home – a quaint weatherboard cottage in a leafy suburb of Sydney where my kids are the law makers, the rule breakers and the… chaos creators.

    In my current reality of life with three boys three and under, I have become very good at surrendering control and just going with it. Little boys are busy and I’ve realised that there is no capacity to be anal when parenting free spirits.

  • Woman using laptop

    Take Your Harvard Study and Stick It!

    Listen, I hate having to do this, but I feel I have no other option. So sit down and strap yourself in while I put on my sternest mummy voice.

    Harvard University, I'm very cross with you right now. No actually, not cross, more just… disappointed.

  • Woman standing in wheat grass looking at the sunset

    Contradictions in Motherhood: Why Adding More Work Gives Me More Balance

    After spending the last few years being lucky enough to spend my time at home raising my children, I’ve started asking myself how I can build more work into my life to reduce a lot of the mental baggage that comes with looking after kids full time so that I can, again, exist in a more well rounded universe. It’s a crazy dichotomy that is only understood by our special tribe of business-oriented mums.

  • Uldouz Van Eenoo

    I Am Mother, Hear Me Roar

    This morning, during a rare moment of calm, I received a phone call from a friend whose world had aligned with mine and also found herself in an extraordinary moment of peace. With no little cubs to interrupt us, we were free to talk about all things life, newborn and family.

    Eventually, the conversation started to turn to business. With her youngest due to start school next year, she is starting to think about going back to work. However, she has a problem.

  • Pregnant belly

    Business + Newborn = Chaos

    Having a baby who wants to exist solely in my arms is a beautiful thing. It connects me with my inner animal instincts and brings out the protective lioness within. I also know better than to take cuddles from my children for granted.


  • Feet in grass and flowers

    I Have A Dream: The Difference Between Having and Believing

    Walt Disney once said “If you can dream it, you can do it.” It’s an awesome line and one that he definitely proven to be true.

    However, having the dream and having the confidence to back yourself? These are two different worlds in entirely separate universes.

  • Tablet, Notepad, Glasses and a Coffee

    Proud to be a Mumpreneur: Setting the Record Straight

    Debate over the term 'mumpreneur' can get pretty heated. Some love it, some loathe it.

    As far as I'm concerned, it's not the word that's the problem. It's how others interpret it. Here I look at the three biggest misconceptions about the term 'mumpreneur' and seek to set the record straight.

    I'd love for you to get in on the action and let me know your pet peeves about the way you are perceived as well as the proud moments you feel.



Time Management Cheat Sheet


DOWNLOAD NOW and find out how.

Free Download badge



Our Fierce Supporters

As Seen In...

  • Peninsula Living
  • Family Capers
  • The Huffington Post
  • Today Extra
  • I AM Woman
  • Sydney Observer
  • Family Living
  • The Manly Daily
  • North Shore Times