Recently, I was lucky enough to meet Monique Treder, founder of Happetite Food. I am so in love with her business and the idea of being able to send a warm meal as a gift to someone who needs it - whether it's because they are going through a hardship, they've just added to their family or because I just know that they are as over trying to come up with new things to serve up for dinner every night as I am.
Now more than ever, as we enter the age of the entrepreneur, being part of a “tribe” in the business world is not only something that so many of us actively seek out, it’s also something that is promoted as a selling feature of the various business communities that exist to support their members.
Late last year I discovered Heart in Box and was quietly thrilled to discover this was an Australian business dedicated to making women, and in particular mums, feel just a that little bit extra special in amongst a hectic life.
Read on as I chat with founder and mum of three, Meng Lim, as she shares her inspiration behind the business and how she makes it all work with three little ones.
One of the most misleading business myths, in my humble opinion, is “if you build it, they will come”. Honestly, if it were really that simple, we wouldn’t be seeing more than 60 percent of small businesses ceasing operations within the first three years of starting now would we?
Things like product to market fit and proper marketing are essential to making sure that your business has every chance of success.
In this post, our resident PR guru, Candice Meisels, shares her top tips on how to bootstrap your marketing efforts to make sure you get maximum exposure at minimum cost.
This past week I had a session with one of my gorgeous private clients which, quite frankly, gave me a serious case of déjà vu. Everything that she said, every emotion she was feeling, was word for word something that I’m sure I have said and I know I have felt - particularly in the very early start up days.