One of the most misleading business myths, in my humble opinion, is “if you build it, they will come”. Honestly, if it were really that simple, we wouldn’t be seeing more than 60 percent of small businesses ceasing operations within the first three years of starting now would we?
Things like product to market fit and proper marketing are essential to making sure that your business has every chance of success.
In this post, our resident PR guru, Candice Meisels, shares her top tips on how to bootstrap your marketing efforts to make sure you get maximum exposure at minimum cost.
1. Networking groups
Networking groups can assist you with ideas and strategies, which can help to promote and build your business. You also get to meet people who can refer you on to potential clients. Word of mouth is priceless.
Offer a special voucher or discount to try and entice potential customers to try or buy your product or service. You can also offer loyalty programs or refer a friend programs to existing customers.
Post a series of interesting videos or webinars about your product, service or your niche expertise on social media and on your website. You will be using the video as a tool to show off your proficiency and product experience.
Email your customers a monthly newsletter with tips, information and promotions. Add a subscription button to your website so that potential customers can sign up.
5. Write a blog
Write a blog focusing on your unique product or service and your skills relating to your business. Ensure this is educational and not boring. Link your blog to your website and social media sites.
Get your name and business out there by volunteering your business services to charities or your local community. It’s also great to help others whether it is the local school or council.
7. Info graphics
People are busy and often don’t have time to read through articles. Info graphics are visual eye candy. They are easy to digest. Hire a graphic designer or google how to do one online yourself – canva.com is great for this. Use info graphics on your website, in flyers, your newsletter and on social media.
8. Run competitions
Arrange giveaways/competitions to create brand awareness and to drive up your social media likes.
Look into hiring a PR consultant. They can assist you with creating brand awareness and media exposure. This can work out a lot cheaper than paying for advertising. For example, one full page of media coverage can work out thousands of dollars cheaper than a full page advert in the same publication.
Candice has worked for large multi-nationals across Europe, the UK and South Africa. She now works as a PR Consultant specialising in start ups and SMEs with limited budget. Candice wants to help entrepreneurs and small businesses achieve brand awareness and media coverage. She understands that SME's simply cannot afford PR agency retainer fees. For more info contact Candice at: www.candicepr.com or ObscureMyEmail.
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